André Izarra
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Case Study

Adcendia

A high-conversion landing page for a Miami-based real estate lead generation company — built with a polished emerald brand identity, conversion-optimized section flow, and SEO foundations to capture and qualify leads through automated AI-powered funnels.

Key Results
Lead Capture

Clear, automated path from visitor to qualified lead.

01
Brand Perception

Establishes immediate credibility with potential clients.

02
Client Education

Visitors self-qualify before the first conversation.

03
Speed & Reliability

Zero bounce from performance issues.

04

The Problem

Real estate agents in Miami rely on unreliable referrals and manual prospecting to find clients. Without a structured lead generation system, agencies lose potential clients to slow response times, scattered communication across calls and WhatsApp, and zero automated follow-up — costing thousands in lost commissions each month.

The Solution

My Role

Web designer and developer. I designed and built the entire landing page from scratch — implementing the brand's emerald visual identity, a conversion-optimized layout with strategic section flow, and SEO foundations tailored to the US Hispanic real estate market.

The Transformation

Lead Capture

Before

Scattered conversations across calls, WhatsApp, and email with no structured follow-up — leads were lost in the noise.

After

Structured funnel with video sales letter, embedded Calendly booking, and WhatsApp CTAs guiding every visitor toward a qualified conversation.

Clear, automated path from visitor to qualified lead.

Brand Perception

Before

No unified online presence — inconsistent messaging and no professional web face for the business.

After

Polished landing page with cohesive emerald brand identity, custom animations, and a premium editorial feel.

Establishes immediate credibility with potential clients.

Client Education

Before

Prospects didn't understand the value of automated lead generation — sales conversations started from zero.

After

Dedicated methodology section, benefit cards, and FAQ that educate visitors before they ever book a call.

Visitors self-qualify before the first conversation.

Speed & Reliability

Before

Slow, bloated websites lose impatient visitors within seconds — especially on mobile.

After

Astro static site with sub-second load times and zero unnecessary JavaScript.

Zero bounce from performance issues.

What You Get

Professional Brand Presence

A polished, modern landing page that reflects the company's emerald identity with glassmorphism cards, smooth animations, and a cohesive visual language that builds immediate trust.

Conversion-Optimized Layout

Strategic section flow — hero with video sales letter, trust badges, benefits, methodology timeline, testimonials, and FAQ — each element designed to build trust and drive Calendly bookings.

Fast Performance

Static site built with Astro delivering near-instant page loads, zero JavaScript overhead where unnecessary, and perfect Lighthouse scores.

Mobile-First Responsive

Fully responsive design with tailored mobile layouts — the alternating timeline section adapts to stacked cards, ensuring a seamless experience on any device.

Tech Stack

Astro
Tailwindcss
TypeScript

What People Say

Trabajar con André en el diseño de nuestra página web fue una excelente experiencia. Entendió perfectamente la identidad de nuestra marca y las necesidades de nuestro negocio desde el primer día. El resultado es un sitio web rápido, efectivo y, sobre todo, muy profesional. Su atención al detalle y disposición para resolver dudas fueron impecables. ¡Lo recomendamos con total confianza!
CC
Christian Crespo

Co-Founder · Adcendia